Emergency Services Show highlights Venari evolution

The highly anticipated first Emergency Services Show following the global pandemic proved a major milestone for Venari, and utilised the biggest stage in the British emergency services market to highlight our recent achievements in technological advancements.

As the clear ‘star of the show’, we were thrilled to officially launch and unveil ‘Project Siren’ to the world, alongside the game changing Ziegler Z-Class air crash truck and the excellent Ford Ranger firefighting vehicle.

Alongside the vehicle line up, our RAMFAN ventilators, Streamlight torches, argus thermal imaging cameras and Sioen PPE proved a hit with visiting equipment officers from throughout the UK.



Project Siren

As the only major unveiling at the ESS, the all new Ford Venari ‘no compromise’ 3.5 tonne lightweight front-line ambulance proved to be the clear star of the show for NHS visitors.

‘Project Siren’ is a new ambulance platform cleverly packaged to retain a weight limit under 3.5 tonnes, enabling National Health Service Ambulance Trust drivers and paramedics to drive the vehicle on a standard U.K. driving license.

Project Siren
Launch: The Ford Venari lightweight ambulance


“This project has grown from design to a finished vehicle in 12 months”, said Paul Baynes, marketing and sales manager, Ford Pro vehicle solutions, Ford of Europe. “Ford has a long history in building ambulances and as we enter our most exciting stage in the history of Ford vehicle conversions, this is a project we’re immensely proud of. This vehicle sets out to make life easier for those busy saving other’s lives.”

Integral to Ford Pro, Ford’s new business for distribution and services, the Ford Venari Alliance marks the start of plans to grow and develop opportunities with key conversions partnerships, ensuring customers from every vocation have access to specialised vehicles.

“Project Siren has been the most immersive and intense project that I’ve been involved in, in over 15 years in the emergency vehicle market, said Oliver North, CEO, Venari Group. “To achieve our weight, functionality and digitised functionality targets required newly-formed engineering departments to be at their most creative every day.
“The result from the Ford Venari Alliance is nothing short of phenomenal – the first genuine, no-compromise 3.5 tonne ambulance on the global market which has raised the bar in every aspect of operational performance.”

Ford Venari testing
Ford Venari lightweight ambulance during durability testing in at Ford, Dunton, Essex, UK.


Ziegler Z-Class

Following arguably the most impressive UK air crash truck (ARFF) launch back in June, which included a ten-day operational duty at Cornwall Airport to safely welcome Air Force One to the G7 summit, the Z-Class stood proud whilst drawing admirers from every corner of the emergency services.

With UK airports looking to drive more efficiency than ever before, following the toughest challenges presented by the pandemic, the Z-Class’ incredible capability and quality, in conjunction with ease and speed of maintenance will prove to be a dominating factor provided hand-in-hand with the recovery of the aviation sector.

ZIEGLER’S bar-raising Z-Class air crash truck – distributed and serviced exclusively in the UK and Ireland by Venari – was unquestionably the most photographed machine at the NEC, highlighting its beauty aside from it’s unrivalled capability.

Venari firefighting sales manager, John Purdy, said, “The Z-Class is now the clear favourite ARFF in the UK and has a brighter future than any of its peers in the UK aviation firefighting market. To stand with it and talk ESS visitors through its features and capability was comfortably the proudest show of its type in my career to-date. We couldn’t possibly be more excited in the Z-Class’ future.”

Venari ESS
Legendary line-up: The Z-Class alongside Ford Venari’s firefighting Ranger and lightweight ambulance


Ford Venari firefighting Ranger

Following the launch of the brilliant Ford Venari firefighting vehicle range in 2021, the new Ranger chassis cab proved hugely popular with a now unprecedented capacity for stowing firefighting equipment. The quality of build highlighted why Venari are now unrivalled in the manufacture of firefighting vehicles on the excellent Ford Ranger series.

Venari Ford Ranger